Gathering Data on What Your Audience Really Wants

Another KYOB post filled with goodies: https://www.colleendilen.com/2017/06/21/audience-insights-organizations-overlook-important-clues/

Main takeaways:

  • don’t dismiss a negative Yelp review just because “it’s just one guy”. Beware the squeaky wheel, but don’t discount it either. Use it as a clue to dig in deeper to potential areas for improvement
  • Always be looking for things that you don’t understand or don’t know about your audience — and gather that data. “If you don’t have your eyes peeled for things that you don’t understand (or, worse, if you are relying on data or audience feedback solely to affirm past decisions), then you may be collecting data for data’s sake. What’s the point of that?”
  • Go back and look at your online reviews: Yelp, Facebook, TripAdvisor, Google, CharityNavigator, etc. There may be gems in there you’re currently ignoring
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